TFL Shop
TFL Shop a one stop experience
The TFL Shop makes shopping for telecommunication products and services a memorable experience. The exciting aspect of this unique TFL Shop is that it offers consumers an opportunity to experience the full benefits of connectivity, mobility and telephony in a comfortable, modern and customer friendly environment.
The TFL Shop has well-trained and knowledgeable staff on hand to help consumers find a product or service that reflects their lifestyle and individual needs. The shop offers interactive multimedia displays which engage customers as they visit the store, encouraging them to share images or send messages to friends and connect with individuals around the world. The TFL Shop also offers an option to consumers to set-up their new devices, review service provider options and test the range of hand held and mobile phones.
The TFL Shop addresses the customers need to touch, feel and get hands on experience of their purchase. The “hands on use” aspect proves to be an important feature of the TFL Shop. The computers on display are live units, same with printers and faxes, which is unique in this market where goods and services are either locked away or are not connected. Incidentally, a recent survey in America has shown that two thirds of consumers have to see and touch a mobile phone before buying it, and over 60% resort to a retail store to buy their mobile phone.
Customers visiting the shop can thus find an array of telecommunication products such as:
- Computers
- Printers
- Telephones
- Mobiles
- Facsimille
- Training (computing, internet, mobile phones)
- Computing software
- Games for computing and Xbox etc
TFL Shop products also extends to accessories, headsets, mobile phone cases, USB’s (flashdrives) and compact discs to name a few.
The TFL Shop is part of the re-structuring process within the TFL Group, to ensure that it is well positioned for sustainability in the future. The TFL Group over the last 18 months have offered innovative products and services which include the bundling of the TFL Group products into very attractive packages. The packages have included mobility and broadband, through its subsidiary Xceed has taken on the Acer computer dealership and the Company has worked aggressively to further push the penetration of computers to the market.
By repositioning TFL’s retail sales into a direct retail channel it allows the group to develop a close one-to-one relationship with consumers, listen to their feedback and find valuable consumer insights which allows the TFL Group to cross and up sell products and services.