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Client: Fiji Islands Visitors Bureau (BulaNet)
URL: http://bulanet.fijifvb.gov.fj/index.cfm?go=bulanet.mdsreg (public newsletter subscription)
Application Type: Email Marketing / Staff Extranet
Features: Worldwide staff sign-in, document archives, discussion forums, event calendar, newsletter publishing system
Technology Used: ColdFusion MX, FirebirdSQL
Hosting: Connect Interactive (Local/Windows)
BulaNet supports the Fiji Islands Visitors Bureau's initiative to improve collaboration and information sharing among the organisation's offices around the world. Using an Internet-based system, each location can access and share marketing content, sales numbers and any other type of info desired in a secure, archived digital environment.
The Fiji Islands Visitors Bureau has offices around the world that maintain responsibility for the geographic areas they represent. Consistent communication messages among each of the offices is critical to the organisation's success and the FVB is intent on giving the employees at these locations tools that assist them with their jobs. Security is a concern as the travel industry is fiercely competitive. Additionally, a central repository of documents, workbooks, memos, files and reports was needed. Different versions of different documents at separate offices would hinder the consistent approach the FVB was going for. An online contact management center was requested as well to provide information about staff members, local and international clients and sponsors/advertisers.
BulaNet enables participating staff members of the Bureau to publish or upload any type of documents, send internal and/or external notices and press releases through the application's built-in noticeboard or even through email newsletters.
On the collaborate side, documents and reports can be reviewed and approved online, significantly reducing the usual amounts of back and forth needed during a review process. Departmental, regional and organisation-wide staff discussions are also built into the application.
User accounts are set up via an FIVB administrator who allows them certain access rights depending upon the employee's need. The user interface for the site is simple and straightforward to cater to the purpose of the application. Unlike a public website which is often designed to pull visitors in and elicit further browsing, an extranet is primarily designed to be as functional as possible. Since this extranet is separate from the Bureau's public website, Connect Interactive also named the application "BulaNet" and designed a logo that utilised the Bureau's existing brand identity.
Above all, the newsletter subscription and publication system inside BulaNet keeps 20,000+ subscribers worldwide up-to-date with tourism updates, industry bullentins, special offers, and much more via more than 8 different public and member newsletter categories.
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