Email Marketing
Email has been, and continues to be, the most common Internet application in use today. It is also the most effective way of reaching a target audience with a message that is relevant to them. Connect Interactive’s email application service allows our clients to set up and manage email lists for PR communications, product and service announcements and customer support notifications. Choose between sending plain text emails or media-rich HTML email which incorporates branding and imagery. Email campaigns are all managed using nothing more than a web browser and an Internet connection. Alternatively, Interactive can handle the campaigns for you.
The Solution
Email marketing solutions built by Connect Interactive are powered by an open-source technology from SysInfra Framework, dubbed Weapons of Mass Distribution. WMD enables bulk publishing of email newsletters for registered subscribers. Both plain-text and HTML newsletter templates are supported. The administrator can create multiple newsletter categories, each with one or more ready-to-populate templates. Other features of WMD include:
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Impression statistics (what percentage of subscribers have received and read which issue of newsletter) available for all HTML-driven publications
Support for both open(public; voluntary subscription) and closed(private) newsletter categories
User-accessible subscription management interface
Open, edit, and publish-preview saved newsletter drafts
Email address validation for new subscribers
Comprehensive subscriber management interfaces for admin
Selective subscriptions to available newsletter categories
Completely customisable graphics and page design
Scalability: successfuly implemented in commercial systems with multiple newsletter categories and tens of thousands of subscribers.
In overall, WMD is a competitive open-source replacement to commercial email marketing solutions such as Microsoft's List Builder. It is the very technology that powers the email marketing campaigns of the Fiji Islands Visitors Bureau reaching more than 20,000 subscribers worldwide. Connect ISP also uses the solution to keep its customers up-to-date with latest news and promotions of products and services. You can benefit the same way from the same solution.
Isn't it time you benefitted from your online investment? The solution may be a lot closer than you think. Contact our team, tell us your thoughts and let us work out a strategy for you.
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